Fittipaldi EF7 set for Geneva Motor Show debut

February 27, 2017

Piercing the boundaries between professional racing and gentlemen drivers with a forgiving but tenacious, ultra-light track car, with features that create new heights in driver elation. 

That was the mission behind the vision of Emerson Fittipaldi of the Fittipaldi EF7 Vision Gran Turismo by Pininfarina - to be unveiled at the Geneva Motor Show on March 7 – and which brings with it the pedigree of a racing legend and two of the world’s elite auto houses.

“We have to deeply review the achievements and history of both auto houses”, said Emerson Fittipaldi., “and the cars Pininfarina and HWA AG have built for over 100 years combined are the best in the world - the quality of their workmanship is on an extraordinarily high level.  This fusion is unique, probably the first time, and it’s a great privilege to concentrate their collective talents into one new brand, the EF7 Vision Gran Turismo by Pininfarina.”


“Working with Emerson to create the EF7 has been a deep experience. Our common passion for cars and the mutual respect produced a perfect chemistry fueled by enthusiasm. The result is an exciting car that embodies Pininfarina’s DNA in terms of style and innovation, Emerson’s long-lasting experience and HWA’s engineering skills. Our collective team was able to turn a dream into a driving machine,” says Pininfarina Chairman PaoloPininfarina.

As for what Emerson calls the EF7 VGT’s “heartbeat”, he enlisted storied motor-racing powerhouse, HWA AG in Germany, who have built high performance racing cars for over 50 years and consistently won championships, including the elite Deutsche Tourenwagen Masters (DTM).

“The realization of the dream of a multiple Formula 1 World Champion in building a supercar is an exciting new challenge for us. As a development partner, we achieved together with Emerson Fittipaldi and the renowned Italian automobile designer, 

Pininfarina a vehicle, that combines racing technology and breathtaking design with drivability and the highest safety requirements,” said Hans Werner Aufrecht, Founder and Chairman of the Supervisory Board of HWA AG

Fittipaldi and Polyphony Digital have teamed up to ensure supercar and video game enthusiasts worldwide can push the limits with a virtual version of the EF7 Vision Gran Turismo in the Gran Turismo racing series. Further, Gran Turismo and the FIA, the Fédération Internationale de l'Automobile, have created the FIA-certified Gran Turismo Championships, a new platform for motorsports. Fittipaldi said: “eSports is a sure future, and partnering with the Gran Turismo team to replicate the feeling of driving the EF7 Vision Grand Turismo was eye opening.”


“Emerson Fittipaldi's vision, Pininfarina's design aesthetic and HWA's engineering capability, the Fittipaldi EF7 Vision Gran Turismo by Pininfarina boasts a collective of some of automotive’s best partners and is a project we’re honored to be a part of,” said Kazunori Yamauchi, creator of Gran Turismo.

EF7 Vision Gran Turismo will be on the tracks soon, and in the hands of only a selected few.  

“This Dream Team, has created a Masterpiece; a work of Art,” said Fittipaldi. “Those who now own an EF7 Vision Gran Turismo by Pininfarina are part of history - they own an individual masterpiece, designed by true legends of the auto world.”



Instagram: @fittipaldimotors


Twitter: @racefittipaldi

Instagram: @pininfarina_official 


Twitter: @PininfarinaSpA